Talkable Wallet#
Talkable Wallet puts your referral and loyalty program on the device customers always have with them: their phone. A customer adds your branded pass to Apple Wallet or Google Wallet in one tap, with no app to install. The pass keeps their referral link, rewards, and offers within reach, push notifications bring them back when there is something new, and every share, tap, and sale from the pass is tracked and measured in your reports.
An Advocate shares their referral link straight from the pass. When a Friend taps the link or scans the QR code on the pass, Talkable tracks the click and attributes the resulting referral, so wallet sharing is measured alongside the rest of your program.
What the pass carries#
The Advocate’s referral link, ready to share from the pass.
Reward details, such as a coupon code or a loyalty points balance.
Your branding — the logo, images, and colors you set for the campaign.
Featured Actions on iOS 27 — up to two tappable tiles on the front of the pass that open your store, an offer, or the referral share page.
Links on the back of the pass, such as the share link, order tracking, or your store locator.
No app required#
The pass does not need a mobile app. A customer adds it to Apple Wallet or Google Wallet with one tap on a button or link, and it stays on their phone. Your brand gets a place on the customer’s home screen, push notifications, and one-tap access to the referral offer without developing or maintaining an app.
App Link#
If your brand already has a mobile app, App Link connects it to the pass. The pass carries a link that opens your app, or sends the customer to your listing in the App Store or Google Play when the app is not installed. See App Link.
Apple Wallet and Google Wallet#
A campaign can carry both an Apple Wallet pass and a Google Wallet pass. The install link detects whether the customer is on iOS or Android and serves the matching pass, so the same link works for every customer.
Works with any platform#
Talkable Wallet is platform agnostic. It works with any store or site that runs Talkable, e-commerce or not — Shopify, Magento, BigCommerce, Salesforce B2C Commerce Cloud (see E-commerce Platforms), or any other site using the Standard Integration or Custom Integration.
How customers get the pass#
Wallet install is a sharing channel in Talkable campaigns: the install button or link can appear on the Advocate’s share page, the referral dashboard, the claim page, and in the reward emails. The same link can be rendered as a QR code that a desktop visitor scans with their phone. The link serves the Apple Wallet or Google Wallet pass automatically.
You can also generate install links over the API and offer the pass from your own site, app, or email.
Push notifications#
A pass can send push notifications to the customer: a welcome notification after the pass is installed, share and reward reminders, an update when a referral is approved or as an order moves, custom one-off messages you send to current pass holders, and, on Apple Wallet, a location-based message when the customer is near a place you choose.
Sales attribution and reporting#
Your reports show how many passes were installed and how many were uninstalled, the clicks on links in the pass, attributed to the Advocate who holds the pass, the referrals that came in through a share from a pass, and the sales attributed to a wallet install, a push notification, or a promotion. Wallet activity is reported alongside the rest of your program. See Reporting.
Learn more#
Customize the pass in the Editor, offer it to customers, set up Featured Actions and App Link |
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The notifications a pass can send, and how their sales are measured |
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Installs and uninstalls, link clicks, push notification sales, and referrals from the pass |
Contact us
Interested in setting this up? Contact your CSM or get in touch here.