Emarsys

Emarsys#

Talkable syncs referral opt-ins and contact data into Emarsys — an omnichannel customer engagement platform — so every Advocate and Friend who opts in during a campaign flows into your marketing in real time.

What this integration does#

Talkable turns referral sign-ups into enriched, segmentable contacts in your ESP — automatically. The integration:

Syncs referral opt-ins — every Advocate and Friend who opts in during a Talkable campaign is sent to your ESP as a contact create-or-update, so referral sign-ups grow your marketable audience in real time.
Targets the right list or audience — each contact is added to the specific list, audience, or subscription group you choose, so referred customers drop straight into the right welcome series, nurture flow, or segment.
Enriches contacts with referral data — map Talkable data such as referral and share counts, advocate status, and campaign details to your ESP’s fields through interpolation variables, powering referral-based segmentation, triggers, and personalization.

When opt-ins are synced#

An opt-in can happen at two points in a referral — the Advocate’s and the Friend’s — and Talkable syncs each one to your ESP the instant it happens, so no opted-in contact is missed or left for a manual export. Here is where that fits in the referral journey:

Advocate opts in. A customer enters a Talkable campaign (post-purchase, standalone, floating widget, and so on) and opts in for marketing communications.
Advocate synced → Talkable sends the advocate’s contact details and opt-in status to your ESP.
Advocate shares the offer. They share by email, social, SMS, or a unique link.
Friend opts in. A friend follows the referral link, enters the campaign, and opts in to claim the offer.
Friend synced → Talkable sends the friend’s contact details and opt-in status to your ESP.

Segmentation use cases#

With referral data flowing into your ESP, you can:

Build a segment of active advocates (people with one or more successful referrals) for VIP or loyalty campaigns.
Trigger a welcome series for friends acquired through a referral.
Re-engage advocates who have not shared recently.
Personalize messages with relational details — the person’s name and who referred them — so referral emails feel personal, not like another generic promo.

Available data points#

You can attach a wide range of Talkable referral data to each contact you sync. The exact variable names are shown in the product when you configure the integration; at a glance, the data available includes:

Data	What’s included
Contact details	Email, phone number, and name
Opt-in status	Email and SMS opt-in state, and when each opt-in happened
Person profile	Advocate and loyalty status, when and where they signed up (including location), and any custom properties you pass from your store
Referral activity	Referrals made (total, approved, and pending), shares made, and who referred them — by name and email
Rewards	The coupon code and reward value the person earned
Campaign	Campaign name, type, tags, and whether it’s active

Sample payload#

Here is what a referral opt-in looks like when Talkable syncs it to Emarsys — referral data maps to your Emarsys contact fields:

{
  "key_id": "email",
  "email": "jordan.lee@example.com",
  "first_name": "Jordan",
  "last_name": "Lee",
  "email_optin": true,
  "referrals_total": 7,
  "friends_referred": 5,
  "times_shared": 12,
  "is_advocate": true,
  "referred_by_first_name": "Casey",
  "referred_by_last_name": "Morgan",
  "referred_by_email": "casey.morgan@example.com",
  "reward_coupon_code": "FRIEND25",
  "reward_earned": "$25 account credit",
  "campaign_name": "Spring Referral 2026"
}

Note

Emarsys references each contact field by a numeric ID that is specific to your account. Readable names are shown above for clarity.

Contact us

Interested in setting this up? Contact your CSM or get in touch here.