Use cases for the Event Webhook include:
Capturing purchases and custom referral events generated by the customer (e.g. added data to profile or renewed a subscription)
Tracking coupon codes used for purchases
Using Talkable events to trigger custom workflows (e.g. add a custom property to a customer who just cancelled a subscription)
When does Talkable call the Event Webhook?
Payload parameters provided
The sample payload with parameters for Event Webhook is available here: Event Webhook Payload.