Views

Each Talkable campaign has a set of pages and emails to help you control nearly every step of the refer-a-friend campaign. Such page or email is called a View. You can also control appearance of each View by visiting Appearance:

Understanding Page-Views is easy, just go through the glossary and learn who lands on what Page-View and where. Email-Views are more tricky in terms of understanding when they are sent. All Email-Views must go through a pre-validation step before they are sent:

1. Check if the Campaign View is in use (controlled inside Campaign Rules). Otherwise the email will never be sent.

2. Is the recipient email in a valid email format (i.e. Talkable mail servers can deliver an email to a real recipient)? If so, we move on to campaign specific rules to determine whether or not the email should be sent (see Email sending conditions section inside each Email-View).

After pre-validation Talkable campaign level validation kicks in:

1. Who is the recipient? Advocate or Friend?

2. What are the email sending conditions for the campaign?

3. Time Conditional → send an email in 3 days

4. Action Conditional → send email after friend purchases

5. Inaction Conditional → send 2nd email if friend does not purchase

6. Offer State Conditional → send email only if offer still valid / send email is offer is expired

7. Customer Attribute Conditional → send email if user is new customer

Views glossary

• Advocate Signup/Share Page
• Advocate Offer Email
• Friend Share Email
• Friend Share Email Reminder
• Friend Claim Page
• Advocate Reward Confirmation Email
• Advocate Reward Paid Email
• Friend Reward Paid Email