Campaign Placements

Campaign Placements are the places (pages) on your site where the Campaigns are shown to your customers. There are four Placements types at Talkable.


Campaign will show up on the standalone page on your site, for example:
Campaign will be embedded as an inline block usually between Header and Footer.

Learn more about Standalone Placement

Post Purchase

Campaign will show up upon successful purchase made by the customer on your site. Usually this is an order confirmation page after checkout. The campaign will look like a popup with an overlay and a close button.

Learn more about Post Purchase Placement

Floating Widget

Campaign will show up on every page as a floating button in a corner of the screen so customers are able to access Talkable campaigns from anywhere on your site. Clicking on a Floating Widget Campaign expands the full Campaign view that looks like a popup with an overlay and a close button.

Learn more about Floating Widget Placement


Campaign will show up on every page as a floating bar that shows your customers their coupon codes after they have been rewarded within any other of your Talkable Campaigns.

Learn more about Gleam Placement

The list of all Campaign Placements is inside header Menu (top right corner) → Campaign Placements:

Managing Placements. By default you already have all four types of Placements created for you automatically. Campaigns that you create will attach to one of these Placements based on their types. If you want you can create new Standalone Placement for your site matching another URL and attach another Standalone Campaigns there. Note: Placements are strictly tied to their Campaign types. You cannot attach Post Purchase Campaign to Standalone Placement because it expects Campaigns that are going to be embedded not being shown as a popup.

Priority. The Placements in the list are ordered by priority. In order to show a Campaign Talkable matches the URL of a Campaign Placement inclusion (marked as “Shown on”) and a URL that comes with each request that users initiate, for example: https://[your-site]/share. Whenever multiple Campaign Placements fit the requested URL Talkable picks the first Placement that sits up top out of the suitable ones. Other Placements that sit below it are ignored in this case.

Exclusion. It is possible to indicate on which specific pages the Campaigns attached to the Placement should not be shown. It allows you to show the Campaign on all pages of your site except few specified in “Hidden on” section.

Campaigns Rotating. It worth mentioning that you can also attach multiple Campaigns into one Placement. In this case Talkable will always show only one Campaign based on a random rotation. This mechanism is useful if you want to compare which Campaign has higher referral conversion rate by changing Incentives or other referral pieces in the other Campaign.