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Setting up Campaign Placement criteria

Talkable allows setting up of Campaign Placement “Shown on” / “Hidden on” criteria in two formats:

  1. Relative match. If the regex checkbox is turned off, the relative match mode is used. “Relative” means it only matches the pathname of a URL and query parameters, without the domain part. In this mode, the site URL is always set and you only need to set a relative path. The criteria will only trigger when the relative path is matched (and query parameters when provided). Here are some examples:

    • Match only the homepage with optional query parameters:

      /
      

      Matched URLs (example):

      • http://site.com/
      • https://new.domain.com/?utm=test

    • Match “/test/deep” exact path with optional query parameters:

      /test/deep
      

      Matched URLs (example):

      • http://site.com/test/deep
      • https://new.domain.com/test/deep?utm=test

    • Match “/test/deep” exact path containing “utm=true” query parameter:

      /test/deep?utm=true
      

      Matched URLs (example):

      • http://site.com/test/deep?utm=true
      • https://new.domain.com/test/deep?other=false&utm=true

  2. Regular expression (regex for short). If the regex checkbox is turned on the regex mode is used. In this mode you are controlling the full page URL, including the domain part (unlike the relative match mode). If no query parameters were set Talkable will ignore query parameters of the original URL in a browser.

    Use https://regex101.com to test placement criteria before applying it. Note: slashes are already escaped, no need to backslash them. When testing the regex criteria, change delimiters to backqoutes (screenshot). See examples below:

    • Match URLs containing “/share” path with optional query parameters:

      /share
      

      Matched URLs (example):

      • http://site.com/share
      • https://new.domain.com/test/share/deep?utm=test

    • Match URLs ending with “/share” and containing “utm=true” query parameter:

      /share/?\?(.+&)?utm=true
      

      Matched URLs (example):

      • http://site.com/share?other=false&utm=true
      • https://new.domain.com/test/share/?utm=true&other=false

    • Match “site.com/test” exact URL without any query parameters:

      site\.com/test/?$
      

      Matched URLs (example):

      • http://site.com/test
      • https://site.com/test/

    • Match URLs starting with “/cart” path with optional query parameters:

      https?://([\w\-\d]+\.)+[\w\-\d]+/cart
      

      Matched URLs (example):

      • http://site.com/cart
      • http://new.domain.com/cart/deep?utm=test

    • Match URLs containing either “/products/one” or “/products/two” path with optional query parameters:

      /products/one|/products/two
      

      Matched URLs (example):

      • http://site.com/test/products/one
      • http://stage.com/products/two
      • http://test.com/test/products/one/deep?utm=test